Turn Ons And Turn Offs

Likes:
-- A short ad, with a simple, catchy style.
-- I like picture ads
-- The links at the top, in a eye catching font, displayed in a kind of header-way
-- Ads where they are kind of mysterious, or they don't tell all the picture, so I click through to get the rest of the information.
-- Links to the main pages -- plot, rules, background etc

Dislikes:
-- Those pretty fonts that are IMPOSSIBLE to read. Some scripts are just bleh.
-- Fonts over pictures that are also a trial to read.
-- Short advertisements, particularly for specific fandoms, that don't actually tell me the basis of your roleplay but focus on a generalised description of the fandom.
-- Essay ads.
-- Links I have to search for.
-- All text ads, particularly with no formatting.
-- Advertising rules that are just like circumnavigating the world to get an ad up on their board.

I've honestly never thought of puttnig the links at the top of the ad, as obvious as they sounds....

Here's a turn off:
If it takes me more than 5 tries to do your anti-spam picture type in, I'm out.