Likes: -- A short ad, with a simple, catchy style. -- I like picture ads -- The links at the top, in a eye catching font, displayed in a kind of header-way -- Ads where they are kind of mysterious, or they don't tell all the picture, so I click through to get the rest of the information. -- Links to the main pages -- plot, rules, background etc Dislikes: -- Those pretty fonts that are IMPOSSIBLE to read. Some scripts are just bleh. -- Fonts over pictures that are also a trial to read. -- Short advertisements, particularly for specific fandoms, that don't actually tell me the basis of your roleplay but focus on a generalised description of the fandom. -- Essay ads. -- Links I have to search for. -- All text ads, particularly with no formatting. -- Advertising rules that are just like circumnavigating the world to get an ad up on their board.